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CAMPAIGN STRATEGY
PROPOSAL DECK
COMPETITION
1) White Rabbit Candy
White Rabbit Candy is an iconic candy.
The candy is white, it has a soft and chewy texture.
The candy is wrapped around by transparent paper-like wrapper that can be eaten because it's made out of sticky rice​.
2) ICED GEM BISCUIT
Iced Gem Biscuit is an iconic biscuit. This traditional snacks. Bite-sized biscuits topped with a kind of sweet, hard “icing”, with different colour
ANALYSIS OF THE COMPETITION
ANALYSIS OF
THE TARGET AUDIENCE
Our target audience is people who love to snack but feel guilty about it.
(Primarily: Women)
PROPOSED CAMPAIGN STRATEGIES
Snacking on Haw Flakes won’t make you feel guilty compared to other snacks.
Since snacking could be quite a bad habit to get rid of, Haw Flakes is ready to take the guilt away from one of your life’s pleasure.
TAGLINE
Guiltless Pleasure
NEWSPAPER
PRINT AD
VIDEO COMMERCIAL
WATCH IN YOUTUBE
STORYBOARD
INSTAGRAM LAUNCHING CAMPAIGN
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