HAW FLAKES
NEW LOGO
DRAFt 1
Draft 2
draft 3
FINAL DESIGN
The Haw Flakes logo is face of the brand, the most important
element of our visual identity. It is the main element that is
associated with the brand and product.
The Haw Flakes logo was created uniquely for the brand as it
draws elements that inspire the brand. The logo can be
manipulated according to the outlines that will be shown further
in this guidebook.
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The entire Haw Flakes logo includes the logotype “Haw Flakes“ and “山楂餅
“ as well as the flowers that represent femininity. These flowers
were inspired by the Chinese Qipao dress that women wore traditionally.
The entire logo was handcrafted to fit the brand and is used to signify
relation with other parties.
TARGET AUDIENCE
PEOPLE WHO LOVE TO SNACK BUT FEEL　GUILTY　ABOUT　IT
（PRIMARILY：WOMEN）​
Age: 16-30. (More prone to snacking)
Psychographics: Love snacking but consciously makes them feel guilty. On-the-go.
Geographical: Urbanites.
Since snacking could be quite a bad habit to get rid of, Haw Flakes is ready to take the guilt away from one of your life’s pleasure.
CAMPAIGN STRATEGY
Snacking on Haw Flakes won’t make you feel guilty compared to other snacks.
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Since snacking could be quite a bad habit to get rid of, Haw Flakes is ready to take the guilt away from one of your life’s pleasure.
TAGLINE
GUILTLESS
PLEASURE
PRODUCT PACKAGING
